Consumer Survey?

The last time you filled out a survey, did your company take it seriously? Surveys are really popular and are used as a report card on performance. A survey is a good tool to see how people feel about many things.

It can’t just stop there. The results of the survey must be used to affect change. If you filled out a survey and never heard anyone talk about the results, you have just wasted your time. If there is communication about the results, then you are at least getting feedback.

Ultimately any of us who take surveys want to have our voice heard and see improvement. That means after the communication there should be action. You should start seeing cultural change within your company.

There is no difference between consumer surveys where companies use the data to improve products or even create new products. They are trying to make a change that will help them to serve their customers better. Obviously they want to make more money.

So why should it be any different with a survey at your company? If 75% of the people who filled out the survey say they like Diet Coke over Diet Pepsi, then you should be able to find Diet Coke on every floor. This is a simple and somewhat stupid example, but then is it really so hard to listen to what people are saying and change?

Anyone see change after a survey? I would be interested in hearing about it.